Omni Channel Campaign: 50 Years, $50,000 Giveaway

To celebrate its 50th Anniversary, my client hosted a giveaway of $50,000. The contest ran for a year and included multiple forms of entries. The goal was to acknowledge and reward the relationship of existing members, but also to drive new membership via the incentive of entries.

The concept of the giveaway was crafted by myself and my team. I wrote and designed the following pieces.