Identity Design: Jah Works

Jah Works is a registered 501C3 non-profit organization that connects people in developing areas of the world with access to basic needs, education and employement, in order to build sustainable communities.

I partnered with the founders to develop a logo that honors their inaugural destination community: Bluefields, Jamaica. The original inhabitants — the Taino people — called the island the “land of wood and water.” The final logo reflects these materials to pay homage, and similarly, Jah Works partners with Jamaica’s current-day local leaders to define the community project focus of each trip.